Mexico ANTAD Show & Multi-Sector Trade Mission 2026
Innovation PEI, in partnership with the The Trade Commissioner Service (TCS), is recruiting export ready Island companies to co-exhibit in the Canada Pavilion at Expo ANTAD & Alimentaria Mexico (Expo ANTAD) taking place in Guadalajara, Mexico from May 18-22, 2026.
Dates: May 18-22, 2026
Location: Guadalajara, Mexico
Expo ANTAD (Asociación Nacional de Tiendas de Autoservicio y Departamentales, which translates to the National Association of Supermarkets and Department Stores) and Alimentaria is Mexico’s largest retail-focused trade show. The Trade Commissioner Service (TCS) in Mexico has coordinated a Canada Pavilion at this event for over a decade with participation from key Canada agri-food trade associations as well as Canadian provinces. The Expo is divided into two halls – the national hall where major retail organizations have their stands and the international hall where we can find many country pavilions.
Why Participate:
- At the March 2025 edition of ANTAD, the expo counted more than 1,200 exhibitors and the event was attended by close to 47,000 visitors from 67 countries.
- Mexico’s major retailers, convenience stores, specialty stores, and department store chains, as well as a range of distributors have booths at the event with buyers onsite.
- Great visibility for companies who are already present in the Mexican market and for new-to-market exporters.
- The Trade Commissioner Service will again be offering pre-show webinars as well as on-site activities including a briefing, market and retail tours and a group dinner
- For an additional fee, companies can have access to customized B2B meetings during the show organized by a seasoned consultant we have worked with for many years.
At the last edition of ANTAD in March 2025, the Canada Pavilion showcased 21 Canadian exhibitors. Companies took part in a pre-event briefing and visits as well as a program of pre-arranged B2B meetings, held in-person at the expo. The B2B program resulted in 258 coordinated meetings with Mexican retailers, importers and/or distributors for the 21 Canadian companies, an average of 12 meetings per company with their key targets. Exhibitors reported that their participation in Expo ANTAD & Alimentaria resulted in over 115 sales leads and potential projected sales of up to CAD$10.2 million.
Funding Support:
Innovation PEI’s Export Enhancement and Diversification Fund can cover up to 60% of eligible travel-related expenses for eligible participating companies from PEI, including economy airfare, accommodations, and meals. For detailed information and access to the online application portal, please click here.
The participation fee is $1150 for exhibiting and $862.59 for Multi-Sector Mission.
🗓️ Deadline for this mission is February 9th, 2026.
For more information on this Business Mission please contact the event lead, Jamie Blanchard.
Jamie Blanchard CITP®|FIBP®
Global Trade Officer – Innovation PEI
jrblanchard@gov.pe.ca (902)368-4474 or (902)314-0749 cell
