Seafood Expo Asia 2026
Innovation PEI, in partnership with the provinces of Nova Scotia, New Brunswick, and Newfoundland and Labrador, working jointly with Taste of Nova Scotia, is seeking interest from export-ready PEI-based seafood companies to participate in the Seafood Expo Asia (SEA) in Singapore from September 2-4, 2026.
Dates: September 2-4, 2026
Location: Singapore
Seafood Expo Asia (SEA) is the seafood marketplace for Asia, bringing together industry suppliers from around the world with buyers from across Asia. A gateway to Asia, Singapore is the world’s busiest shipping hub, connected to 600 ports in over 120 countries. SEA offers the Hosted Buyer program, which connects top-tier, high-volume buyers with exhibiting companies and provides benefits to qualified decision-makers involved in high-volume purchases.
Why Participate:
- Opportunity to strengthen connections in a strategic hub for trade, business and regional market access in Asia
- An open-concept Atlantic Canada pavilion with shared turn-key booth space, including furnishing, graphics, and signage, and a potential chef station
- The option to participate as a co-exhibitor or show walker if you are not able/eligible to participate as a co-exhibitor
- Participation in the SEA Hosted Buyer Program with high-value B2B meetings
- Seafood from Canada Reception
- Possible opportunities for post-show market development activities in Southeast Asia
Over the last 5 years, the demand for Atlantic Canadian Seafood in Asia has grown tremendously with export sales totaling $1.45B in 2023. As a major consumer, importer, and producer of seafood, and with a population of more than 4 billion people, Asia shows tremendous potential for export growth and market diversification.
Data from the 2025 Seafood Expo Asia show demonstrated that attendance was comprised of more international participation from those with higher purchasing power.
- More than 4,190 seafood professionals from 75 countries
- 10+ Asian Markets – Connect with buyers and distributors from multiple high-growth Asian markets in one event
- 76% of visitors involved in or influence purchasing decisions at their business
- USD $210,000 was the average buyer spend
- Singapore – A strategic hub for trade, business and regional market access in Asia
Post-Show Southeast Asia Market Development Opportunities
In conjunction with participation in Seafood Expo Asia 2026 in Singapore, we are exploring opportunities for post-show market development activities in Southeast Asia.
The Canadian Trade Commissioner Service has expressed interest in supporting delegations of Canadian seafood companies in both Kuala Lumpur, Malaysia and Ho Chi Minh City, Vietnam through the delivery of one-day Export Cafés designed to connect participating companies with qualified buyers, importers, distributors, and key industry stakeholders.
At present, we understand that there would be no additional participation costs associated with these value-added activities beyond companies’ own travel-related expenses. To help determine how we move forward with these opportunities, we are seeking feedback on company interest via the Expression of Interest.
The fee to co-exhibit at SEA is $2,500.00 and includes:
- Co-exhibitor space in the shared, open-concept booth, 2 badges per company
- Company signage/booth signage (please note, banners and other company signage are not permitted)
- Booth furniture – individually branded counter, shared meeting tables, chairs, etc
- Chef station to prepare samples and support buyer meetings
- Please note that display fridge and freezer units and all associated installation and electrical costs are the responsibility of co-exhibitors and are dependent on space allowances
The fee to participate in the Show Walker Program is $1,000 and includes:
- Companies that are not able to participate as co-exhibitors can register as show walkers
- Access to the provincial booth and amenities when space permits (priority is given to co-exhibitors)
- You will receive a minimum of 2 visitor passes per company (more may be available upon request)
Funding Support:
Innovation PEI’s Export Trade Assistance can cover up to 60% of eligible travel-related expenses for eligible participating companies from PEI. Please submit an application prior to booking any flights or hotels. For detailed information, please click here.
🗓️ Deadline to express interest for this mission is Monday, June 15, 2026.
To confirm your expression of interest for participation in the 2026 Seafood Expo Asia Show and potential Post-Show Southeast Asia Market Development Opportunities, please complete the EXPRESSION OF INTEREST (ATLANTIC PROVINCES EXPRESSION OF INTEREST | EXPRESSION D’INTÉRÊT DES PROVINCES DE L’ATLANTIQUE | Taste of Nova Scotia) by Monday, June 15, 2026.
For more information, please contact Lannia Pan MacAleer via email or phone.
Lannia Pan MacAleer
Trade Development Officer, Global Trade Services
902-368-6208
lpmacaleer@gov.pe.ca
