Seoul Food & Hotel 2026 – June 9-12, 2026

Innovation PEI is seeking interest from export-ready PEI-based companies to participate in the Seoul Food & Hotel 2026.

Dates: June 9-12, 2026

Location: Seoul, South Korea

Why Participate:

• Market opportunity: In 2023, South Korea placed fourth among 22 Asia Pacific countries with an average gross income of US$25,852. During 2023-2028, the consumer market is forecast to expand by 11.3% in real terms. South Korea is a net importer of agri-food and seafood products. Canada exported Can$1.2 billion of agri-food and seafood products to South Korea in 2024. Beside commodity food products, the packaged food market has been experiencing increase in the past 5 years. The health and wellness industry continues to gain greater significance as more consumers have become cognisant of the negative impact of processed food and beverages on their health and wellbeing. Among the major groups of consumer goods and services, clothing and footwear, hospitality services, and food and non-alcoholic beverages saw the largest price increases in 2023. For more information, click here.
• Export Market Diversification: Strengthen linkages between PEI and industry buyers from South Korea within the agri-food, seafood and beverage sector
• Funding Support: Benefit from Innovation PEI’s provincial booth in the Canada Pavilion

Funding Support: Innovation PEI’s Export Enhancement and Diversification Fund can cover up to 60% of eligible travel-related expenses for eligible participating companies from PEI, including economy airfare, accommodations, and meals. For detailed information and access to the online application portal, please click here.

The participation fee is $2,000 CAD per company counter within PEI booth.

Deadline of expression of interest: January 19, 2026

For more information and to express your interest, please contact Lannia Pan MacAleer via email or phone.

Lannia Pan MacAleer Trade Development Officer, Global Trade Services 902-368-6208 lpmacaleer@gov.pe.ca