The Equity Investors Incentive provides new and expanding businesses in Prince Edward Island with a tool to encourage and attract private sector investment.  The program provides a non-repayable incentive to investors to encourage investment in an approved Prince Edward Island-based investee business by increasing the return-on investment to investors. 

To be deemed an approved investee company, a Prince Edward Island business must receive approval of its application and enter into a contract with Innovation PEI before accepting investments from eligible investors.