Mexico ANTAD Show & Multi-Sector Trade Mission – March 22nd – 27th

Expo ANTAD and Alimentaria is Mexico’s largest retail-focused trade show. The Trade Commissioner Service (TCS) in Mexico has coordinated a Canada Pavilion at this event for over a decade with participation from key Canada agri-food trade associations as well as Canadian provinces. The Expo is divided into two halls – the national hall where major retail organizations have their stands and the international hall where we can find many country pavilions. At the March 2024 edition of ANTAD, the expo counted more than 1,200 exhibitors and the event was attended by close to 47,000 visitors from 67 countries.

One of the unique features of this trade show is that Mexico’s major retailers, convenience stores, specialty stores, and department store chains, as well as a range of distributors have booths at the event with buyers onsite. Several retailers of interest to Canadian exporters including Soriana, Chedraui, Walmart, La Comer, H-E-B, Casa Ley, and Liverpool have their teams of buyers at the show. This allows the Canadian delegation to meet with key decision makers and provides great visibility for companies who are already present in the Mexican market and for new-to-market exporters.

At the last edition of ANTAD in March 2024, the Canada Pavilion showcased 21 Canadian exhibitors.  Companies took part in a pre-event briefing and visits as well as a program of pre-arranged B2B meetings, held in-person at the expo.  The B2B program resulted in 258 coordinated meetings with Mexican retailers, importers and/or distributors for the 21 Canadian companies, an average of 12 meetings per company with their key targets. Exhibitors reported that their participation in Expo ANTAD & Alimentaria resulted in over 115 sales leads and potential projected sales of up to CAD$10.2 million.

This year, the Trade Commissioner Service will again be offering pre-show webinars as well as on-site activities including a briefing, market and retail tours and a group dinner. For an additional fee, companies can have access to customized B2B meetings during the show organized by a seasoned consultant we have worked with for many years.

The participation fee $862.59 for Multi-Sector Mission. The registration deadline is February 25th, 2025. 

Want to learn more? 

For more information on this mission and to express your interest in participating, please contact

Jamie Blanchard, the event lead, by email or by phone:

Check out more Trade Missions and Export Education Opportunities: